San Francisco, California

Vince Osorio

Program Manager, Digital Experience · Agile Transformation Leader

Professional headshot of Vince Osorio

Digital experience program leader with 10+ years delivering large-scale e-commerce, mobile, and omnichannel initiatives. I align Engineering, Product, UX, Marketing, and Editorial teams around scalable, data-informed work that improves customer experiences and business outcomes.

Selected impact

$10.9MWeekly sales generated through omnichannel digital campaigns
26%Quarter-over-quarter conversion growth
91%+On-time program delivery over the past six months

About

I direct digital programs from ideation through planning and launch; defining roadmaps, translating technical requirements, coordinating stakeholders, and using data to guide iteration. My work includes user-experience optimization, campaign operations, personalization, experimentation, and process design.

I have driven $10M+ in revenue through data-led execution and helped reduce delivery timelines through Agile governance, continuous improvement, automated testing, and accessible cross-functional workflows.

I’m especially strong as a translator between strategy and execution, taking business goals and cross-functional input and turning them into structured processes with clear deliverables and measurable outcomes.

I lead with confidence, I influence with authority, and I value kindness and transparency, always.

Focus areas

Digital experienceOmnichannel deliveryAgile programsMobile optimizationPersonalizationA/B testingCustomer journeysAnalytics

Professional experience

Program Manager, Digital Experience

Banana Republic · San Francisco, CA
2018–Present
  • Directed web, mobile, and email campaigns that generated $10.9M in weekly sales; increased conversions 26% quarter over quarter while traffic rose 7% and app/email outperformed forecasts by 5–7%.
  • Led end-to-end MMS program operations, including roadmap ownership, segmentation strategy, and approval governance; produced $2.1M in attributed revenue and 154% year-over-year growth.
  • Managed 20+ partners across Marketing, Design, and Editorial to deliver 45+ initiatives from 2025–2026, reducing average project timelines from 41 to 38 days.
  • Aligned Design and Engineering roadmaps, converting technical specifications and user feedback into improvements that increased release-cycle efficiency 32% year over year.
  • Owned post-purchase email lifecycle strategy, sustaining a 7% conversion lift and 27% year-over-year net-demand growth through segmentation and dynamic personalization.
  • Championed machine-learning-powered email personalization, delivering $147K in year-over-year revenue gains and stronger click-through rates.

QA Engineer

Matterport · Sunnyvale, CA
2015–2017
  • Led QA across Engineering, Product, and Content for international shipping capabilities, expanding an enterprise e-commerce platform into 15 markets across the Americas and Europe/UK.
  • Designed automated and manual test cases for content workflows and localization features; managed test planning, regression, incident triage, and bug documentation.
  • Built weekly QA and performance reports using SQL and Excel macros, and created a centralized knowledge base that improved onboarding and reduced incident response time.

QA Engineer (Contract)

Automatic Labs · San Francisco, CA
2015
  • Validated firmware deployments and iOS/Android app releases, translating performance data and customer feedback into actionable defect reports and improvement proposals.

Additional experience

Voxer · San Francisco, CA

QA Engineer

Core competencies

Product lifecycle managementDigital experience strategyCross-functional leadershipAgile & ScrumUX/UI collaborationTechnical roadmap alignmentKPI-driven decisionsGlobal team management

Tools & education

Tools: Jira, Wrike, Smartsheet, Asana, Adobe Analytics/Omniture, Microsoft Office Suite, Microsoft Project, Google Workspace, Teams, Zoom.

Education: B.A., English: University of California, Irvine

Certification: Digital Product Management: University of Virginia (via Coursera)

Contact

Interested in digital program operations, customer journeys, or Agile delivery? Let’s connect.

vince.osorio01@gmail.com LinkedIn